The statement global standardization strategy emphasizes customization and product differentiation is false.
A global standardization strategy is described as the ability of a business or a marketer to use a standardized form of marketing campaigns and messages across all cultures, and countries.
In a global standardization strategy, a company considers all markets as one single market. Irrespective of the product categories and types, a business uses the same product marketing campaign and messages across all countries and all markets. This creates a standard that is maintained in all markets alike. Products are not customized as per different markets and also do not undergo product differentiation owing to different market spheres.
It can be concluded that the statement global standardization strategy emphasizes customization and product differentiation is false.
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