Competitors won't be able to enter the market if you sell your products at a low price because they can't afford to sell at that price. Lower costs.High sales can result from low prices.
A new product or service can better penetrate the market and draw customers away from rivals thanks to the lower price. Market penetration pricing is based on promoting a new product to a large number of customers at low prices at first.
A penetration pricing strategy, in contrast to a skimming approach, establishes a low initial price.Frequently, numerous competing goods are already on the market.The objective is to get however much of the market as could be expected to attempt the item.
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