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If you were the CEO of a company that was looking to implement strategies to fill a perceived strategic-planning gap, you would most likely explore ____ strategy first because it is easier to improve an existing business than to build a new one.

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Tundexi

The strategy of market-penetration will be employed because it is helps to improve an existing business than to build a new one.

What is market-penetration?

The strategy of market penetration is used for a product or service in the existing market to build a larger customer base, increase market sales etc

In conclusion, the strategy of market-penetration will be employed because it is helps to improve an existing business than to build a new one.

Read more about market penetration

brainly.com/question/1172265

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