Answer:
True
Explanation:
Its true that - Mass marketing is more cost effective than market segmentation.
Mass Marketing refers to using marketing mix (same aspects) for entire public. It covers people irrespective of - whether they can be potential customers (or not), & - their personalised taste & preferences. It just attempts to broadcast the message to maximum people possible.
Market Segmentation refers to classifying business market, potential customers into smaller groups of customers - based on certain similarities or dissimilarities. It then targets potential customers in a more personalised way.
So, Mass Marketing doesn't require this much intense customers' Â personalised research (as market segmentation). Hence, it is likely to be more cost effective. However, market segmentation is likely to yield higher conversion rates, due to modern marketing touch.
