A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel. Once he has accumulated enough points, he can trade in his points for a free night's stay. As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points. The marketing term that best describes this scenario is:_________.a. relationship marketing. b. customer satisfaction promotion

Relationship marketing is a form of marketing that involves building a strong relationship with the customers, It is focuses mainly on long term goals which helps to strengthen the brand loyalty.

Relationship marketing helps to create a positive awareness of the product to the customers, this form of marketing also enables the marketer to understand the customers better.

Customers that have a strong relationship with the brand can help in the expansion of the business by introducing the products to other people e.g. friends and family members.