Answer: Reminder advertising
Explanation:
A reminder advertising is an advertisement that is designed to remind customers of an existing or well-known product. Reminder advertising is a marketing strategy that usually consist of brief messages that is sent with the aim of reminding the target consumer about a product, or service.
Anheuser-Busch, every December runs television advertisment which features horses pulling a stagecoach that has the Anheuser-Busch logo. This is a reminder advertisement as the company is reminding the people about its products.
There are different kinds of advertising. This is an example of Reminder advertising.
Reminder Advertising is often done by firms so as to remind their target market that a product is still very much available. It is not really meant to inform or persuade but to remind.
This type of advertising is often used with products in the mature stage of their life cycle. It can also be called Retentive Advertising. It is known to have its own objectives as it is aimed to influence consumers to take action and switch to that particular brand.
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