Zappos, the online shoe and clothing marketer, promises free shipping and free returns on any of its products, no questions asked. This is an example of how Zappos has a strong competitive advantage through
Based on the information provided it can be said that this is an example of how Zappos has a strong competitive advantage through services. This is because they provide unique services that customers value greatly and that the competition does not offer them. Therefore this creates customer loyalty and generates more sales. Therefore these services are providing Zappos with a competitive advantage.
