As smartphone cameras improved, consumers turned away from traditional cameras. Polaroid lost market share and finally realized their product was no longer desired. At that point, Polaroid would be considered a ________ in the BCG matrix.
Dogs products are those which currently have low market share and low expected future growth. It does not generate enough cash flows but it requires a significant investment that could be used in cash cow or star product to make better cash flows. Polaroid has lost its market share and it is no longer desired means no expected future growth. So, it is considered as the Dog product in the BCG Matrix.
