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Which of the following statements is true of a product innovation charter (PIC)?
a. It is typically prepared by middle-level managers.
b. It is designed to provide guidance to the business units on the role of innovation.
c. It reminds us that the new product strategy is primarily for processes and other activities.
d. It can be thought of as a kind of vision statement that is applied at macro level.

Respuesta :

Answer:

The correct answer is letter "B": It is designed to provide guidance to the business units on the role of innovation.

Explanation:

A Product Innovation Charter (PIC) is typically a document developed by high-rank executives within the company where the guidelines for innovation are stated and spread among all the departments involved in the change. The PIC is necessary to give those units the step-by-step procedures they must follow for the innovation to be successful.

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