JJ Watt advertises for HEB, more people shop for their groceries at HEB is a TRUE statement.
Explanation:
When a famous person endorses a brand or a particular product, the sale of the product naturally tends to increase as the endorsement made by the famous person helps common people trust the brand or the product to a greater extent.
Moreover, potential buyers remember the brand or the product by the name of the celebrity who endorses it and incline their decisions towards buying the same product over and over again.