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A(n) _______ is a limitation or deficiency in one or more of a firm's resources or capabilities relative to its competitors that creates a disadvantage in effectively meeting customer needs.

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Answer:

Weakness

Explanation:

Some of these weaknesses can be outdated equipments, lack of internal controls, lack of clear strategic direction, poor marketing skills, excess debt, missing some key skills, lack of important assets, etc.

All these are is a limitations or deficiencies that create a disadvantage in effectively meeting customer needs.

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