Walmart needs P&G to satisfy its customers, and P&G recognizes that if it can keep Walmart happy, it will have more than enough business for years to come. Walmart and P&G recognize that it is in their common interest to be
A strategic partnership is a connection between two firms or organisations, typically strategic partnership is formalised by at least one business contracts. Wal-Mart and P&G both comprehend that they need each other to improve their business which is the reason Wal-Mart & PG both recognise that they need a strategic partnership. Strategic partnerships normally result in a win-win situation for both parties.
