You recently received your real estate sales license, and you now represent a seller in a popular new subdivision where buyers have many choices. As an agent, your job is to get the highest competitive market price for the seller. In creating your marketing plan for this house, which element of the marketing mix, other than pricing, would be the BEST focus?
The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. Promotion is also one of the elements in the promotional mix or promotional plan.
