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Prior to becoming Plymouth Rock​ Assurance, the company marketed three different insurance​ companies: High​ Point, Plymouth​ Rock, and Pallasades. Rebranding the three names into​ one, Plymouth Rock​ Assurance, was one part of the overall objective of constantly improving the quality of services and business products. This overall process is known as which of the​ following?
A. Performance qualityB. Quality consistencyC. Conformance qualityD. Quality levelE. Total quality management

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Answer:  Total quality management

 

Explanation: In simple words, total quality management is a type of management system in which every staff member of the organisation tries to keep the quality of the operations high on every aspect. This system focuses on high level of efficiency and effectiveness.

In the given case, the company focuses on continuous development of quality of services.

Hence from the above we can conclude that the correct option is E.

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