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Craftmaples, a chain of handicraft stores, was established with the purpose of preserving traditional handicrafts. The company's strategic purpose is clear to all its employees, and all of them work toward achieving the same purpose. This scenario best illustrates Craftmaples's

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jepessoa

Answer:

The answer is: company's mission

Explanation:

A company's mission is what the company is and why does it exists.

It should answer questions like; What is our business? What will it be? And what should it be? What needs in society does our product satisfy?

The mission defines what the business of the company is (e.g. Sell traditional handicraft products).

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