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Sheryl connelly's position as manager of global consumer trends and futuring was created at ford as part of a functional-level strategy. understanding that the building blocks are interrelated, which building blocks of competitive advantage is this strategy intended to address most directly

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Innovation and Customer Responsiveness. This is the building block of competitive advantage for which the strategy is intended to address most directly. Superior innovation can lead to higher prices, particularly in the case of product innovations, or to lower unit costs, particularly in the case of process innovations. Keeping your customers happy is the key to ensuring that your current clients don't become former clients.