Lisa is the director of marketing at an international food company and is preparing to launch a new product line to compete with many others in the same market. It usually takes eight months to bring a product to market, but her boss has asked her to do it in four. What are potential challenges Lisa may face?
a. There are higher costs due to rush production.
b. There will be stores unfamiliar with it at launch.
c. There is oversaturation in the sales channel.
d. There is no time for the introduction phase.