Which statement accurately represents the concept of brand equity? Options:
A) Customers are willing to pay a high price for products from a company with positive brand equity, even if they can get similar products for a lower price.
B) Brand equity is the value of a brand based on customer perception and loyalty.
C) Positive brand equity can lead to increased market share and customer loyalty.
D) Brand equity is a measure of a brand's financial value and market performance.