16-11 A company’s sales force creates and communicates customer value by personally engaging customers and building customer relationships. Explain customer value and relationships?

a. Customer value refers to the monetary worth of a customer, and relationships involve financial transactions.
b. Customer value is the importance of the customer's opinion, and relationships focus on social interactions.
c. Customer value encompasses the benefits a customer receives, and relationships involve personal engagement and building connections.
d. Customer value is about quantity sold, and relationships involve aggressive marketing strategies.