2
3 Samira owns a successful business selling takeaway fried food. She employs 2 part-time workers. Last year
revenue fell for the first time in 10 years. This was because of increased competition from a well-known
franchise. To respond to this, Samira could lower her prices, as shown in the table below. Another option is
to start a delivery service. Samira plans to do some market research. She has to decide whether to use secondary
research or set up a focus group with some of her customers.
Price and varible cost information for Samira's business
Current price/New price
Average price per item:4$/3$
Average variable cost per item$2/3$
Forecast average number of customers per week. 200/300


Identify and explain two factors Samira should consider before starting a delivery service.